Since mass communication focuses on how to get your ideas to a large number of people through a number of mechanisms, from TV news to advertising, a mass communications degree can prepare you for a range of jobs. The mass communication career field encompasses writing, editing, broadcast, online media, public relations and more. Journalism While it is true that newspapers and some other print media have seen a precipitous decline, there will always be a need for people who can write and analyze the news.
But even though the results of the field are everywhere, the industry still faces challenges — both from emerging technology and corporate restructuring.
In addition to being the most pervasive forms of information in our society, broadcast and online media are also the best at relaying time-sensitive, critical news — everything from reports on the morning commute to hurricane warnings. This program offers students a foundation in communications, digital media, social media and digital journalism.
Penn Foster offers affordable online undergrad options for careers in marketing and business communications, ranging from a PR Certificate, to an Associate's in Marketing, all the way up to a Bachelor's in Business Management.
The rapid pace of technological innovation has benefited the field with innovations like satellite radio, digital radio, and HDTV. But technology also presents challenges: In many cases, the technology is also changing faster than employees can keep up, leading to great demand for technically-skilled workers.
The field of digital communication is evolving particularly rapidly, which can make it a major challenge to stay on top of the latest developments. Challenges have also come from the corporate side of the industry.
In recent years, many media companies have consolidated both offices and offerings in an attempt to stay lean and mean during the recession.
Degrees in Radio, TV, and Digital Communications Broadcasting is an increasingly competitive field, and a college education is becoming key to standing out from the crowd. Many programs focus on developing technical skills and understanding the business side of the industry, although they also teach students how to tell a good story.
On the practical side, students in broadcasting and digital communications programs learn how to write, produce, edit, and direct media content. Many will also learn project management skills, budgeting, and teamwork. Depending on their focus area, students may also study lighting and composition, storytelling, script writing, camera operation, or technical programs like Final Cut Pro.
Many programs will supplement coursework with hands-on projects. The skills students need to develop will depend on where exactly they want to work.
Radio journalists need to understanding writing, editing, and interviewing, as well as develop some technical proficiency. Announcers need to hone their presentation skills.
Managers need to know budgeting and planning. Sales personnel will need research skills, while engineers will need technical savvy. Students interested in digital communications need to understand web strategy, and will benefit from at least basic technical skills.
Most institutions want students to understand broadcasting from a variety of angles, even those outside their immediate area of interest. This help students develop respect and empathy for co-workers, and helps them do their our own job better. Degrees in the field include:Society for Technical Communications (STC) - Find your next career at Technical Communication Career Center.
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Journalism – Mass Communication BS in Mass Communication | Journalism The Journalism track is designed to prepare students for careers in gathering information and writing content for all platforms of mass media, including newspapers, magazines, and websites. Careers in Mass Communications: Job Options and Requirements.
Coursework may include broadcast writing, telecommunications management, and . Mass Communication Specialist must relate to people in a creative and professional manner. They need above average writing and speaking skills, creativity, curiosity, and an .