Cisco as an information age company

Lightning makes integrated router and firewall hardware for small and medium sized enterprises SMEs and home users.

Cisco as an information age company

Now, with the economy calmer, Chambers has been underlining his extraordinary ambition, and his fighting pedigree, once again. But that is not enough — not nearly enough.

If it is unsuccessful?

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Cisco may find that sales, and certainly prices, of its routers and switches start to fall away — and this time, it will not just be because of wider cyclical economic issues. It could be the start of long-term decline.


IT analysts underline the vital importance of the new initiatives. It is here that software handles prioritisation, quality of service, security, application acceleration and new, converged multi-media applications, such as voice and video over IP.

And it is here that Cisco is leading a dash to extend its domination. These areas have attracted a host of start-ups, big networking rivals and big computer systems builders, who all want a stake. Cisco, with its billions in cash and still high valuation, is the favourite to take control of many of these markets — provided it executes well.

With a new wave of network-oriented innovation under way in Silicon Valley, it has the power to buy its way into almost any market that is adjacent to its own — and the expertise, brand and reseller network to press home its advantage.

New Mood With double digit growth and good profitability, Cisco remains a model technology company in most respects.

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The new focus can be seen in its acquisition pattern. Now the spending is expected to leap again as the company seeks to grab a share of the emerging markets.

But most important of all, Cisco is building up its Advanced Technologies businesses. If they are successful, its 12 new businesses will not only sustain the fast growth the company is used to, but they will give Cisco the leverage and the technology it needs in its continuing battle to dominate the complex, intertwined enterprise markets.

In six of these markets, Cisco has been building up its business for the past two to three years. These include home networking Linksys ; IP telephony; optical networking; security; wireless technology; and storage area networking.

In each case, the market opportunity runs into billions, and Cisco has invested hundreds of millions in acquisitions and research to take a strong, if not always leading, position. The impact has already been dramatic and substantial.

And the story is only half complete. Only six of the advanced technologies markets have been revealed. Systems management, business activity monitoring, web services management and application acceleration are likely areas of interest. Intelligence, convergence In presentations, Cisco executives frequently point out that Cisco is the market leader in some 10 product categories, ranging from established routers to new IP telephony systems.

Or on one that only provides a partial solution?

Cisco as an information age company

It is an argument that largely works. As Cisco attempts to hold onto its domination in routers, and gain control of new markets, it will increasingly emphasise the importance of having a full, and coherently integrated product set.

This is partly because the market is maturing and commoditising; and partly because of intense competition at the top end of the market. At the high end, the continuing success of Juniper Networks, a rival router maker, is a big problem.

But so far, uptake for the CSR-1 has been disappointing. Cisco hopes that a smaller version, the CSR-2, will win more orders. In the enterprise market, Cisco believes that the ISR will appeal to customers because it allows IT departments to standardise on a smaller number of boxes from fewer vendors — and because they offer better price-performance.Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

Finally we come upon wealth and control in the Information Age, where we currently reside and have been for the last 15 years or so since the dawn of the Internet. Or that a little company. The Brunner family are natural entrepreneurs, but also typical techies.

For years, their company, router maker Lightning Instrumentation, was comprised almost entirely of research and development engineers and employed just two sales staff. Although Cisco was not the first company to develop and sell dedicated network nodes, it was one of the first to sell commercially successful routers supporting multiple network protocols.

He described the information provided by Cisco and the US prosecutor as "full of innuendo, half-truths and falsehoods," adding that "This.

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Cisco Systems is a well-respected technology company with a top reputation as employer. About Cisco Systems, Inc. Cisco Systems makes the network gear -- routers, switches, and servers as well as software -- that moves information around the internet and corporate networks.

1) Cisco – Information Age Company. Cisco is far from being an Industrial Age Company.

Cisco as an information age company

The main reason for this is that the company has been able to recognise the value in IT and use it to better their performance and achieve the desired growth. According to Weill & Ross (), it is a characteristic of an IT Savvy firm.

Lightning challenges Cisco - Information Age